I’m Tom Feeney,
a Senior Product Designer
focused on enterprise, AI-powered,
and data-heavy product experiences.
I design clear, thoughtful products by combining strategy, interaction design, and systems thinking to solve complex workflow, data, and platform challenges
Currently open to new opportunities.
Tom Feeney
With 15+ years of experience, I’m a Senior Product Designer focused on turning complex product challenges into clear, thoughtful experiences. I design enterprise platforms, AI-powered products, internal tools, and data-heavy workflows that help people move faster, work more confidently, and make better decisions.
My work blends product strategy, UX thinking, interaction design, and systems-level design. I partner closely with product, engineering, and stakeholders to align user needs, business goals, and technical realities — delivering across the full process from discovery and workflows to prototypes and polished UI.
I’m most energized by ambiguity, complexity, and messy systems that need structure. To me, great design is about clarity, usefulness, and making sophisticated products feel intuitive without oversimplifying what matters.
Selected Work
A few example projects that show how I approach research, product strategy, interaction design, and polished execution.
Case Study
Audi ADAS HMI
Designing a next-generation ADAS HMI for clearer, safer driver communication
View Case StudyCase Study
Tesla
Designing scalable enterprise workflows for Tesla energy and grid operations
View Case StudyUX Process
Focusing on defining the right problem to solve is the core of my UX process. I lead with a user-centric mindset, using iterative sprints to design and deliver systems that meet both user needs and business goals. With a knack for innovating within constraints like latency, token budgets, and infrastructure, I adapt UX flows to the realities of AI systems while maintaining usability, trust, and measurable impact.
Discovery
- Stakeholder & User Interviews
- Quant + Qual Research
- Journey & Workflow Mapping
- Competitive / Heuristic Review
- Insight Synthesis
Define
- Problem Definition
- Opportunity Prioritization
- UX Strategy Alignment
- Information Architecture
- Success Metrics
Ideate
- Concept Development
- User Flows & Wireframes
- Rapid Prototyping
- Interaction Design Exploration
- Cross-Functional Feedback Loops
Test
- Hypothesis & A/B Test Planning
- Variant Creation
- Experiment Launch
- Data Analysis & Insights
- Iteration & Optimization
Skillset
I always strive to bring together the proper techniques and methods to achieve the best possible outcome by working collaboratively. Here is the spread of my core skills:
Facilitation
- Research-to-Release
- AI Behavior Review Workshops
- Technical Co-Design (PM + Eng)
- Constraint-driven Discovery
- Model-UX Alignment Rituals
UX Design
- Quant + Qual Research Ops
- Latency-aware UX Flows
- AI-augmented Prototyping
- Token-ware UX Flows
- Trust-by-Design Systems
UI Design
- Design APIs & Component Ops
- LLM-based Microcopy
- Confidence-aware UI
- Guardrail Patterns
- Multimodal UI Systems
Product + AI
- RAG-based inferface Design
- Prompt Chains with State
- Human-in-the-loop Design
- Fine-tuning Feedback
- Model Evaluation
AI Sandbox
A curated space for the AI tools, workflows, and experiments I use to accelerate research, ideation, prototyping, and creative execution. I’m constantly testing new methods and technologies to sharpen my process and expand what’s possible through design.
Kaiju Run | 怪獣ラン
Kaiju Run is an AI-assisted arcade prototype — part monster movie, part code experiment, part UX playground.
The game mixes atomic attacks, shield blocking, enemy waves, gameplay stats, and randomized kaiju facts into a fast, playful browser experience.
I used AI to speed up concepting, visual direction, game mechanics, and front-end prototyping, then refined the result through UX thinking and design judgment.
AI NCC-1701-alpha
AI NCC-1701-alpha is an early-stage Enterprise AI-assisted triage prototype that turns messy inputs — notes, support tickets, website URLs, and uploaded documents — into clear priorities, ownership recommendations, business impact, confidence scores, and next steps.
The prototype explores a human-in-the-loop workflow for quickly making sense of complex enterprise signals while keeping final review and decision-making in the hands of product, design, research, support, and engineering teams.
Digital Sandbox
A curated space for visual experiments, photography, illustration, and AI-assisted image studies that sit outside my product design case studies. This page is intentionally image-led: a place to show creative range, art direction, composition, mood, and craft without forcing every piece into a formal work story.
Toolbox
These are the preferred tools that I've been working on to streamline my creative process. I'm always open to learning new methodologies, approaches and strategies to hone my craft.
Testimonials
What others say about working with me
“We handed Tom a complex HMI UX problem and he returned with a vision that was not only functional, but beautiful. He consistently brought thoughtful systems thinking, strong visual design, and a deep understanding of the driver experience to challenging interaction problems. Tom has a talent for turning complexity into elegant, intuitive solutions that feel both advanced and natural within the vehicle environment.”
CHRISTINA SCHMID
Project Lead
at Audi
“Tom led the creation of our enterprise design system from the ground up, and it quickly became the foundation for every internal team across Tesla. His work dramatically improved UX consistency and engineering velocity.”
KARLYN NEEL
UX Design Manager
at Tesla
“I had the pleasure of working with Tom at Tesla, where he consistently brought strong UX thinking, thoughtful product design, and a clear, strategic approach to complex challenges. He has a real talent for turning ambiguous requirements into intuitive, polished experiences that balance user needs with business goals.
PATRICK LONG
Senior UX Designer
at Tesla